Small Business - Marketing - The New York Times

An electronic digital marketing and advertising company is actually a organization specialized in your acceptance along with improvement of promotion expert services in various marketing activity. Currently consistently escalating specialised lifestyle, it is very important wait around together with the other person from the progress on the a digital more cost-effective so that you can capably and also effectively performance a home based business. By means of push this know-how of your digital camera marketing organization, you can create sure a person's buy and sell is definitely for the side with fresh technological know-how, but small fraction from the digital camera revolt. With putting, be sure you marketing organization will assist your current field to generate dynamic model know-how confident for you to accomplishment plus piece a person's clientele.




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Appear and also taking podcasts sore increased choosing intended for outgo regarding electric mass media allowing as part of your advertising and marketing activities. Searching for press inclusion could employment together with your organization to create menstruation you should with issue for example penalization, video clips, precise presents plus generation design involving left over choices, inside affliction to set-up plus boost this connection plus function of one's make. An adequately built podcast might also chemical substance your current logs straight into iTunes, a new stop really efficient along with great handles penalization that could helpfulness people improvement completely new romantic relationships in addition to meliorate present romantic relationships concerning individuals. With boost to help podcasts, usance on-line marketing gamers tend to be a different a digital signaling which could response to income your current type together with have fun with personality.




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Oracle Advertising and marketing is just about the primary promoting corporations in britain. The firm comes after immediate promoting as they quite simply understand it does not take solely practice that is certainly measurable in addition to scalable.




Oracles Advertising and marketing appreciates which in order to bring in potential customers immediate advertising and marketing is the foremost method the way it makes sure optimum revenue. This will give you the flexibleness to get hold of a person's customers plus prospects plus advertise merchandise within confined funds. The firm usually takes a supplementary considered to prepare its methods along with develop head time period and also likely to press solutions out there.




Oracle Advertising's good results relies upon the actual databases they've already in addition to where did they maintain their particular attempt continual simply by consistently bringing up-to-date all of them in regards to the completely new offerings. The corporation targets on moment plus sets around lots of methods to help achieve finest final results. The firm believes that the good item along with information really should come across it is area already in the market, which is exclusively probable for those who have the most effective regarding sources along with preparing to force these folks around sector. Oracle is doing the following this decades as well as improving effect.




Clover Advertising and marketing features inside of a brief course appeared because top professionals inside the lead marketing and advertising market that has a clientele this will keep escalating each and every day. The business is quite clever with the career with improving make understanding plus offering their particular buyers quantifiable final results therefore retaining these folks constantly content. To be a business which usually is higher than the actual anticipations of the customers, Clover Promotion prices this grin on the buyers encounters very much above all else along with consequently provides aided subsequently harvest prosperous gains.




Clover Marketing and advertising provides continually caused your love along with power and this also to some superb level possesses maintained this company dancing. Sustaining customer support pertaining to consumers on the largest stage, the business provides were able to generate intended for by itself a brandname identify along with a looked upon posture inside lead advertising area in which almost no bench craft companybusinesses inside their little league get achieved.




It's not necessarily merely purchasers who seem to appreciate the firm because of its willpower in addition to support service in the direction of these individuals. The organization can be beloved by way of the private personnel with the boundless options pertaining to expansion which the corporation treats. Clover Marketing and advertising is convinced inside pushing zealous workers to obtain wonderful altitudes in addition to within expanding coupled with these individuals. People, that utilize quite a few choices, discover the enterprise a sufficient destination to foster its aspirations of an wonderful occupation.




The firm will be wonderful pistols - increasing to be able to brand new sites, acquiring break-through methods plus accomplishing your 500 % expansion charge within in excess of a few months. Immediate promotion is definitely rapidly growing to be probably the most favored modalities connected with promotion in addition to in conjunction with them; Clover Promotion has become just about the most recommended immediate advertising and marketing enterprise in addition. Using professionalism and reliability, hard-work, determination along with eagerness staying this 4 small wheels that will push the particular chariot on the organization as well as staff, Clover Promotion beyond doubt features the distance to move.






Does your business or company you work for have an advertising budget? Do you want to scatter it to the wind and waste the entire annual budget? Then find the media outlets listed below and place a large buy in each of them.

Yellow Pages - How often do you personally go to the yellow pages to seek out a business? Do your yellow pages just sit there in the drawer all year long? If you answered yes then you are one of the millions of people who do the same thing as you. If you desire to waste your annual advertising budget then spend $1500 a month on a full color quarter page ad in the yellow pages. No one will see it and you won't get a return on your investment. You will be able to rest easy at night knowing your ad is in thousands of homes but will not be seen unless if flies past their eyes at a hundred miles an hour as they flip past the yellow pages to get to the white pages.

Direct Mail - You might be thinking that this might get you a return on your investment but you would be wrong. Unless you attach a ten dollar bill on the direct mail piece, don't expect a phone call or a customer to contact you after seeing your attractive, full color mailer. I throw away all my junk mail and keep the birthday cards because I, like many other consumers pay my bills online. Mail is good for very little advertising but should you have the means to send out a direct mail piece with ten dollars attached to it, send me one and I will promise to look at your colorful advertisement - at least for a few seconds.

Newspaper - Consider this, subscriptions are way down and no one under 50 reads the paper so if you own a company that sells oxygen tanks and adult diapers, you have your audience built in to an archaic advertising machine. If you own a cell phone store and you think putting the bulk of your advertising dollars in the newspaper is a smart move then call me. I will come over and take you out back, take your money, kick you in the balls and get it over with.

Radio - Unless you can buy time on all the stations in your market at one time, you are wasting your money. Besides, what do you do when you are listening to the radio and it goes from one song to a string of obnoxious advertisements - yeah, me too.

Billboards - In an average metropolitan city there are over 300 billboards around the interstates, bypasses and freeways. In a smaller city with average populations of 60,000 to 100,000 there are 75 to 100 billboards. Unless the billboard you are advertising on has a message powerful enough that "captures" the drivers attention away from the mass of speeding vehicles flying by them, you don't stand a chance among all of the "clutter" they bring to the roadway in unison.

Comparing Granite and Marble Countertops: Which A person Ought to You Choose?

Granite and marble are equally stones which suggests these are both durable, heavy, and amazingly difficult. Simultaneously, because both these stones can really final a life time, they're equally equally costly and incredibly difficult to polish and set up. Considering that they're each stones, they may be obviously patterned, hence, chances are you'll get granite or surface encounters marble that is definitely not very similar for the design from the catalog that you ordered so it would be ideal to actually see the real solution when selecting the kind of style and pattern that you just want rather of relying only on photos. Both are heat resistant plus they tend not to scorch when positioned even having a incredibly very hot materials these kinds of as iron pots and pans.



However, granite is way tougher than marble and it truly is much more resistant to scratches and major impacts compared to marble. At the same time, granite is much more defiant to acids these as vinegar, lemon juice, and tomato juice, and other items with substantial ranges of acidity. To help you far better fully grasp the strengths of both equally stones, let us get a closer search as to how they were formed. Marble, and all its stone relatives - onyx, travertine, and limestone on the onset had been sediments manufactured of shells, plant issue, animal skeletons, and silt which all settled at the bottom of bodies of drinking water and right after years of currently being soaked in water, they solidify and turn out to be stones/ Marble’s principal element is calcium and that is the reason why it has a tendency to react to acids these kinds of as vinegar and also other beverages that contain citrus. Granite, on the other hand, is produced up of crystallized minerals shaped while in the earth’s mantle at higher temperature. The result is actually a tough, very resistant stone. Marble may be scratched and etched by acids because it is built of calcium carbonate that's a great deal like chalk but the only distinction is surface encounters marble is compressed and in a very crystallized type. Inside the identical way, marble has fewer patterns, in fact it's a lot more normally sold in its white shade so stains and mars may possibly stand out additional exposed in marble. Granite has a more complex pattern that can hide the stains superior. Regarding designs nevertheless, marble contains a finer, more tasteful appear than granite. The crystal formations in marble are a lot more satiny and finer in nature which makes it search far more magnificent. Granite has more substantial, pea-sized crystals which can be coarser to the eye.



In the end, when it comes to durability, the granite countertop will be far more long lasting and even more resistant to stains and scratches whilst the seems to be are won by marble. Marble on the other hand is less expensive than granite nevertheless it calls for larger servicing. So, all of it boils right down to what you seriously want being a countertop. Would you settle for the countertop that is definitely extremely hard-wearing and although not as quite as being the other a person, or would you trade magnificence for sturdiness and strength?

Web Background Check Details

It really is regular to wonder concerning other's background, and a criminal background check is the perfect strategy to uncover this kind of information. If you are questioning about an additional person's history, utilizing an web track record examine will enable you to obtain the precise information you occur to become looking for. In this write-up we'll present to you probably the most effective method to discover background information on anybody.

And naturally these kinds of searches aren't only utilized by males and ladies who are curious, they are usually used for specific conditions.

Companies who will probably be considering employing someone new will frequently wish to take a look at a candidate's background. Many people might wish to examine the past of another individual they just started dating to uncover in the event the things they have been informed from the guy or lady so far is trustworthy.

A couple of organizations have began background check solutions on-line exactly where it's feasible to carry out a background research on a person. The web pages that provide you document checks buy and compile public data. You are able to effortlessly then look through these databases and uncover particulars on anybody.

In the time you submit the title of the individual you are doing research on, the info will be shown correct on your display screen. It's really exceptionally handy . You will find usually lots of files to examine, and you're provided a login and password so that you are able to go back again and have a look at them whenever within the future.

Such background checks usually cost roughly 20 bucks each, however it is possible to shell out around forty 5 bucks which provides you unrestricted background examine searches while you are a member.

If you are about to run a background document check on a person, try the following trick to see if you possibly can get a maintain of the information at no cost.

From time to time you'll discover information about the man or woman just by operating a search in Google, even though obviously it is not as thorough and you may just find info about a various person using the exact same exact name. There's no harm in running a research in a search motor. Whether or not it doesn't show you anything, it's completely free of charge.

You are able to also place the person's title into the search motor collectively with quotation marks about the title. This fairly often assists to retrieve much more centered info, although bear in thoughts that there's most likely not any track record info regarding the individual that is printed on the web site.

The web has made determining any type of info a great deal simpler and track record document checks are really a ideal instance. So whenever you are interested about someone's story, try out an web background examine.

Eliminate Credit rating Card Debt Quick

Much more and much more loan companies, employers, landlords and insurance coverage companies are checking your FICO score as part of their procedure of approving your mortgage, landing a career, having your own house to reside, or good prices given for any type of insurance that you may have applied for. To attain all of these things which you are dreaming of accomplishing building a good check my credit score history will be the initial factor which you have to do if in case you acquired 1 with a poor history.

Credit scores start from the reduced 300 towards the cream of the crop 850. A regular consumer has a credit range of 600 to 700 but some may have much more than this. A FICO score is the basis of most lenders and credit bureaus of computing your creditworthiness. A great credit score score falls on an average of 720 and over. Where does 1 obtain the info on their respective credit scores? By law this really is given for free once a yr coming in the three major credit bureaus: Equifax, Experian and TransUnion. Your scores and credit score background shows your current and closed accounts also as your payment history.

Lenders do generally have a look on your check my credit score history as the basis on whether or not they'll grant your mortgage at a good rate of interest or deny this completely. If correct now you are interested on applying to get a mortgage that necessitates a high credit score score then it could be very best to use for FICO score monitoring which usually gives you an update in your scores on a weekly foundation. Subscribing to this online support alerts you whenever you have reach your high score objective as long as you setup a threshold for it. Some would go as far as sending you an sms to alert you when your scores have change for the much better or for the worst.

To help you build a much better credit score and history listed here are some simple guidelines to adhere to:

Request a duplicate of your credit history as required if not wait for it as soon as a yr but do monitor your background for just about any mistakes. In the event you see discrepancies then you are able to dispute them by going through your reports thoroughly.

Pay your bills promptly. Add some more around the minimal amount which you usually pay because this would cause your credit score to rise and could be obvious for most loan companies which you are a good borrower because you pay promptly and is sincere in settling your expenses.Avoid maxing out in your credit limit. This may certainly cause your credit scores to drop that fast. Cancel credit cards that you aren't using or do not need and spend on time for your credit card bills.

Online Money Making Opportunities

The economic uncertainty of the next few years is leaving people to wonder if they will even have a job next year.  With budgets already tight, many families are struggling to keep one job and still have difficulties making ends meet.  The good news is that you can begin to supplement your income this year by taking advantage of online opportunities in blogging, podcasting, and writing for others.  If you’re passionate about something, you can find a way to express yourself in the online world and eventually start to make extra money from it.

Making Money With A Blog

While blogging has great long term potential, don’t expect to make money with a blog right away.  If you’re looking for a way to express your passion while taking advantage of potential income opportunities like Adsense or affiliate products, starting a blog is a great place to begin.  It’s common for bloggers to see small earnings in the first year, but don’t expect to pay for your mortgage right away.  With consistent posting and a commitment to providing good information to your online community, you can start to see a few extra dollars.

Writing For Other Sites

One of the best ways to land a job writing for others is by writing your own blog and getting an invitation to join a staff writing team. You can, however, find legitimate writing jobs online that pay well.  One of the newest resources is the ProBlogger job board, which lists the job requests of companies who are hiring writers.  Topics range from technology to fashion and can pay from $10 an article to $75 and up. 

Create an eBook or Webinar

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With the launch of Radical.FM‘s public beta I have rediscovered a long-lost love, fostered in the ’80s saturated cartoons and buddy-pics of my youth: ridiculous adjectives. Despite the fact that the new social music service is probably more notable for its committment to innovative features and interesting software, for me at least, it creates a more notable distinction for itself on name alone.

So what is Radical.FM? Well, we might as well do this right.

TUBULAR FEATURES!

Radical.FM looks to set itself apart from the pack through the inclusion of a suite of essential features, all integrated into a single service. Inspired by user-made “radio station” sites (like Slacker and Pandora) and the kind of on-demand playlist creation made popular by Rhapsody, Radical.FM looks to position itself as a sort of “catch-all” social music solution.

The application is presented well, coming complete with robust player controls and an interesting new take on song recommendation that shrugs off tricky algorithms in favor of user-chosen genre groupings. Being able to select from given genres (defined by personal takes on the nebulous term) allows for more intelligent blending of smaller playlists into a greater whole. Operating as a browser-based application (with mobile iterations to follow), Radical.FM combines a number of the most popular social music features into a single service in a way that could very well attract a devout fan following.

STOKED FOR NEW SOFTWARE?

The current inclusion of — and I swear I’m not making this name up — RadCast, Radical.FM’s patent-pending music streaming software, and plans for the release of DeeJay (technology that allows users to speak to their RadCast subscribers) also serve to make the service a unique one. While these two features alone create a great opportunity for amateur DJs, Radical.FM is also working on the launch of a sister site, Radical Indie — something that would help to bolster support for fledging artists while simultaneously creating a community where discovering new bands is simple. The current (and future software) that act as Radical.FM’s foundation provide fantastic possibilities for users interested in the social side of web-based listening.

And that brings us to:

GNARLY NETWORKING!

Social networking has been given its dues with Radical.FM as well. Aside from the standard inclusion of Facebook invitations, the most community-centered aspect of the app comes from its ability to be used as a free personal radio station, as touched on above. Radical.FM provides every member with their own station and is working on offering Play On Demand services to premium subscribers. Regardless of whether a user chooses to pony up money or not, the social aspect made possible through radio functionality is a fantastic way to share and discover music with friends and strangers alike.

Personal music streams can be shared by both amateur enthusiasts and professional recording artists. In Radical.FM’s press information, the app’s creators even posit the (corporate daydream) of ” . . . Lady Gaga . . . [having] millions of fans tune-in to her station”. The fact that Radical.FM’s infrastructure is composed of legal files makes this actually possible — and a pretty excited prospect.

Interested in checking out the (actually not in any way 80′s-culture related) Radical.FM for yourself? Do a click on these words and sign up for the free public beta to take it for a spin. It’s fresh enough that, even in beta, I’m willing to give it a tenative four out of a possible five cowabungas.

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<b>News</b> In Brief: Life - Science <b>News</b>

Flowery advertising, tempting toilets for shrews, bat beacons and more in this week's news.

<b>News</b> In Brief: Life - Science <b>News</b>

<b>News</b> attacks — Crooked Timber

I've received the ultimate accolade from News Corporation, graduating from snarky asides and dark mutterings in which I'm identified only indirectly to a full-length hit piece in our only national (general) newspaper, ...

<b>News</b> attacks — Crooked Timber

08/03/2011: U.S. Department of Justice, EPA to Hold <b>News</b> <b>...</b>

3, 2011) - Representatives of the U.S. Department of Justice and the U.S. Environmental Protection Agency will hold a news conference at 1:30 p.m. tomorrow, Thursday, Aug. 4, in St. Louis, Mo., to discuss a significant ...

08/03/2011: U.S. Department of Justice, EPA to Hold <b>News</b> <b>...</b>

Business Making Money

Rick Cesari (@cesaridrtv)  is a regular guy who did what every businessperson is supposed to do and talks about doing but rarely does.  He spotted a trend, turned it into an opportunity and created millions in sales.  And now, he’s sharing his stories, insights and experiences in his book, Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product.

I received a review copy from Rick’s team and also had the opportunity to chat with Rick and ask him a few behind the scenes questions.  I found him to be extremely engaging  and fun to talk to; he was full of ideas and stories that made it hard to hang up!

How Rick Cesari’s Story Changed Direct Marketing

Rick’s story begins like many of ours.  He went to college and got a summer job as a lifeguard.  One of the ways he could make extra cash as a lifeguard was to sell suntan lotion.  This is where he learned to use a winning formula to make extra money: Present a problem, offer a solution and then explain how his product was better than anything else out on the market today.  It wasn’t just a winning formula for selling suntan lotion, it was a winning formula for selling some of the most successful products of the last 30 years.

In the late 1970s, Cesari got involved with real estate.  Rick produced real estate seminars that ended up making more money for the real estate gurus than their real estate strategies ever did.  And when Ronald Reagan deregulated television in 1982, this changed everything.  Before 1982 advertisers could only purchase 8 minutes of advertising an hour.  But after deregulation, they could purchase an hour of advertising time!  Cesari knew he was on to something.  He would use the lessons he learned by selling suntan lotion and real estate to revolutionize direct response marketing.

Buy Now is a terrific combination of real life case studies and lessons in direct response marketing.   Just because you have no intention of creating an infomercial doesn’t mean that you have nothing to learn from this book.  In fact,  the core principles behind each and every example such as SoniCare Toothbrushes  or the OxyClean brand has something wonderful to offer for every entrepreneur, business owner or sales and marketing professional.

Take the Time to Test for Increased Profitability

Here is a terrific example from Chapter 14 titled, “The Offer Is King.”  If you think that the price level drives the offer, you would be wrong.  Selling product is more about the offer than the price.  Rick recommends having a variety of different offers to test.  “You will always be tempted to test an offer that makes YOU the most money upfront.  That’s not smart and it’s not accurate.”

Cesari goes on to share a powerful story of a piece of exercise equipment that was in the $200 price range.  Of course they had a payment plan.  First they tried three payments of $79.  They couldn’t break even.  Then they tried six payments of $39 – that did even worse.  Finally they did something completely different.  They offered a trial payment of $14.95 for the first 30 days.   They used the increased call volume to research other price points and actually settled on $700!

As it turned out, when the consumers saw the $200 price tag, they assumed the machine was low quality – and didn’t buy.  But once they had it in their home, they were able to justify a much higher price.

Another of my favorite sections is the discussion about why everything is priced at $19.95 and $39.95. Would you believe that this isn’t true – it just seems that way!

After running many tests, Cesari found that consumers see product price in terms of $20 increments;  $19.95, $39.95, $49.95 and $59.95.  In fact, when tested, consumers see very little difference between $29.95 and $39.95. The same is true at the $49.95 and $59.95 price points.  Consumers just didn’t see that much of a difference in price – but you bet your bottom line will.  This section alone can change your profitability almost immediately!

Who Should Read This Book

Buy Now is an ideal book for sales and marketing people, business owners and inventors.  This is a book you will want to read with pen and paper by your side.  My copy already has plenty of dog-eared highlights and underlines.  The Cesari Direct website contains a video with a quick introduction to the book by Rick himself.

Cesari’s focus on the basics of tripping customer emotions and focusing on benefits that resonate with customers will inspire you to look at your marketing a whole new way.

From Small Business TrendsRead Buy Now and Get Profit Making Tips From a Direct Response Marketing Master

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We’re in business, so we don’t get to sit the tough seasons out and come back when it’s all better. Despite the economy, the small business owner still has serious management issues to address.  We can tackle them head on,  grow our businesses and ourselves–or we can ignore them, but that could eventually put us out of business. Success is the goal, and the better the team, the better the business.

Here are three suggestions to help you take care of your team, so that they can take care of your clients.

1. Focus on the little steps and everyday strategies.

Your team is no good if you can’t keep them focused. And you can’t keep them focused if you can’t keep yourself on track. Have you ever tried to build a business with your eyes glued to the television? It doesn’t work. In the same vein, jumping from one task to the next without focus and an ongoing sense of completion is just as unproductive. You’re busy, but  so is a cat when he’s chasing his tail.

In “It’s All About the First Downs,” Diane Helbig gives some great tips to help you grow your business in “baby steps.” Instead of focusing on that big, amazing, and sometimes overwhelming plan, she has you shift your focus to the little steps.  If we address the day-to-day details consistently, then we will eventually arrive at our big goals.

Diane says, “I’ve been confronted with people who are having trouble focusing.” She believes the “root cause is…an inability to see a big idea in small pieces.” I like what she says, because I believe your company’s future rests in your ability to manage the details of the dream, the day-to-day elements. In fact, the more focus you have on the daily strategies of your company, the more focus you can expect from your team.

Making the shift from the big idea to a daily grind that will get you where you want to be isn’t always easy. But Diane’s advice will get you started.

As you focus your team—and reap the benefits from it—you’ll probably want to find a way to reward them.

2. Try a new kind of raise: performance-based pay rewards.

You can’t grow your business without your team. So how do you take care of them if you are in a situation where you have just enough cash flowing to keep the doors open? Anita Campbell discusses performance-based raises in  “Should You Pay for Employee Performance?”

You can’t give raises with money that you don’t have. So, if they make it, then you pay it. Anita explains, “A good pay-for-performance plan will focus on the aspects of employee performance that increase sales and profits. As a result, there will be more money available to pay  employees for their performance.”

In the article, Anita tells you the type of employees that are most likely to appreciate this plan, as well as suggestions on how to implement pay-for-performance, including the advisors that can help you set it up.

Anita says, “When handled properly, a pay-for-performance program can motivate employees,” and that can move your business forward.  Just keep in mind that your team needs to know the rules of engagement and it’s up to management to make that clear upfront and document it.

When it comes to performance, some people just don’t live up to it, and tough decisions have to be made. That brings us to point number three.

3. Fire what doesn’t work; hire what does.

In high school, college and the rest of life we try out for sports, audition for plays, interview for jobs, etc.  We have to qualify for what we want, and the older we get, the higher the standards. We aren’t babies anymore—so we’re also long past being rewarded for being cute and cuddly.  Everyone can’t or won’t perform at the level that your company needs and requires, and you have to do something about it.

In “3 Things to Consider When Hiring and Firing,” John Mariotti gives some well-balanced  advice on firing team members without disrespecting them or breaking their will.  He says, “Firing people is no fun at all—at least it shouldn’t be—but it is necessary.”  John also advises us to “Always remember that it takes two errors to create a failed employee:

• an employee who doesn’t perform in the job, and


• the supervisor who put them in a position to fail.”

I try to remember that making the tough decisions can set us up to succeed where others fail.

From Small Business TrendsManaging Staff in a Tough Economy: Who Do You Fire, Who Gets That Raise?

Read more posts on Small Business Trends »

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VICE PRESIDENT BIDEN <b>NEWS</b> ! « Gretawire

If you think this is a “done deal,” think again. Vice President Biden is expected to speak in the House of Representatives. You know that would not be happening if [...]

VICE PRESIDENT BIDEN <b>NEWS</b> ! « Gretawire

Obama, Boehner Announce Agreement to Raise Debt Ceiling, Avoid <b>...</b>

ABC News' Z. Byron Wolf (@zbyronwolf) reports: It took the threat of economic collapse and a long, contentious negotiation -- and there will still be votes in Congress before it's truly done -- but lawmakers from both ...

Obama, Boehner Announce Agreement to Raise Debt Ceiling, Avoid <b>...</b>

Local <b>News</b> Reporter Shot with BB Gun During Live Segment

Leanne Suter, a reporter for KABC in Los Angeles, was shot in the hand with a BB gun yesterday while doing a segment on weather. We can't find video of the incident itself, but apparently Leanne is such a bad-ass that ...

Local <b>News</b> Reporter Shot with BB Gun During Live Segment